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Exploring How Bookmakers Set Odds and Their Profit Sources

Posted: Tue Apr 22, 2025 3:36 am
by khatrang
When participating in online football betting, bookmakers often offer a wide range of betting odds, from Asian Handicap to European odds or Over/Under markets. The way bookmakers set these odds is based on all football prediction world cup objective analysis rather than subjective or biased judgment. To answer the question of "how bookmakers set odds," let’s take a closer look at the following article.
1. Betting is a Special Kind of AddictionEveryone knows that drugs like heroin, ecstasy, and other stimulants are dangerous and highly addictive. However, few people realize that football betting can be just as addictive—and in some cases, just as destructive—as those substances.
Scientific research has shown that football betting affects the human nervous system in a way similar to addictive drugs or stimulants. Winning a bet can give a person a euphoric “high,” making them feel elated and intensely satisfied for a long period of time—much like the sensation of being under the influence of narcotics.
On the other hand, losing a bet can lead to feelings of sadness, depression, anxiety, and even panic. In many cases, the behavior of someone who just lost a bet closely resembles that of an addict who’s been deprived of their substance. Tragically, there have been numerous instances of people who have taken their own lives after losing large sums of money in football betting.
What makes football betting especially dangerous is the fact that it’s directly tied to passion. Most people who bet on football are genuine fans of the sport—people who live and breathe the game. According to experts, this emotional connection makes football betting even harder to quit than other forms of best soccer prediction app gambling. That’s why the best course of action is to stay away from this risky form of entertainment altogether.
2. You Never Truly Win in Football BettingOne of the most common questions people ask when they first start betting is, “Can I actually make money from football betting?” According to scientific and statistical analyses, the answer is almost always “No.”
The reason lies in the betting model commonly used by bookmakers, known as the 11-to-10 model. In simple terms, it means that in order to win $10, you need to bet $11. That extra dollar goes to the house—every single time.
This subtle but crucial rule is what ensures that the odds are always stacked against the player. Even if you win now and then, over time, the system is designed to make you lose. The longer you play, the more money you’re which is the most reliable football prediction site likely to lose—until the losses outweigh the wins.
3. What is Betting?Betting is the act of using money or other assets to wager on the outcome of a future or ongoing event that has not yet been concluded. In simpler terms, it means placing a financial stake on whether a specific result—such as the final score of a sports match—will occur.
Betting is usually organized in a structured and large-scale manner, with many participants interacting through a central party or intermediary. This intermediary is the one who sets the conditions, accepts the bets, and handles payouts based on the agreements made. No matter what form it takes, betting is considered a type of gambling. Under the law, any act of betting is classified as either organizing or participating in gambling and is subject to legal punishment.
How Bookmakers Set Football OddsTypically, bookmakers set their odds by considering various factors related to the two teams involved in the match. After conducting thorough assessments and analyses, they make calculations and adjustments to offer the most reasonable betting odds. The factors considered include:
  • The quality of players on both teams.
  • The home/away advantage.
  • The current form of both teams.
  • The teams' current positions in the league standings.
  • The tactical formation and lineup provided by the coach.
  • The number of supporters expected.
  • The weather conditions on match day.
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For reputable bookmakers like 188BET, W88, and M88, odds are usually released 3 to 4 days before the match. On the first day, the odds for both sides generally do not vary significantly. However, as the match approaches, the odds will continuously change until the bet is closed.
How Bookmakers Adjust OddsBefore each football match, bettors often seek information related to the upcoming game. However, few understand how bookmakers adjust the betting odds for each match. Generally, after the initial odds are published, bookmakers will adjust them based on their own capital and the volume of bettors participating.
Quantitative AnalysisBookmakers typically base their odds on quantitative data, including recent performance metrics of both teams such as:
  • Their current position on the league table.
  • The coach's tactics.
  • Whether the team is playing home or away.
  • The location of the match.
Reputable bookmakers often rely on advanced systems and data analysis tools to provide these quantitative insights. With this, they can more accurately predict the outcome of the match (win, draw, or loss).
Qualitative AnalysisQualitative data includes news, media reports, and other non-statistical information related to the teams. These factors can influence the bookmaker’s odds. However, it's important to note that there are no exact formulas for these adjustments; they rely on the bookmaker's experience and analytical skills. This is why bookmakers strive to offer odds that are as balanced as possible within the betting market.
Bookmaker ProfitsOnce odds are set, bettors conduct their own research, analyze the game, and make their choices. However, few bettors realize that the odds provided by bookmakers are not random and are designed with specific objectives in mind. If you're curious about how bookmakers profit from this, here are some insights:
A primary source of profit for bookmakers comes from the "edge" or difference in the odds. Bookmakers make a profit when the total amount of money wagered on one outcome (e.g., a team winning) is greater than the other outcome (e.g., the other team winning). If the amounts wagered on both outcomes are the same, the bookmaker doesn't earn anything from that specific match.
However, it's important to note that bookmakers have multiple other sources of revenue. Therefore, bettors need not worry too much but should instead focus on enjoying the thrill of betting.
ConclusionThe way bookmakers set odds is always based on the most objective and accurate factors available. To choose the best betting odds, bettors should explore multiple bookmakers to compare information before making a final decision. Additionally, bettors should learn to recognize "trap odds" in football betting to avoid making unnecessary mistakes.

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